Jamu Tradisi — Packaging Redesign

Overview

Complete packaging overhaul for Jamu Tradisi, a family-owned herbal jamu business.

Problem

Homemade packaging blocked national retail distribution.

Approach

Studied Javanese herbal visual language — batik motifs, natural dyes.

Solution

• Custom moulded bottles with embossed motifs
• Kraft-paper labels with botanical illustrations
• 8 variant colours
• Modular shelf displays
• Social media templates

Results

Accepted into 3 major retail chains. Sales doubled.