About

I'm Zidane Hafiq — a graphic designer based in Tulungagung, East Java, with over a decade of experience helping brands find their visual voice. My work spans brand identity, UI/UX, packaging, editorial design, and campaign storytelling.

I believe great design is rooted in understanding — the culture, the craft, the user, the context. Whether it's a coffee roastery in Sumatra, a jamu business going national, or a super app for rural micro-entrepreneurs, every project starts with listening. The visual system emerges from what I learn.

Over the years, I've collaborated with startups, heritage brands, cultural institutions, and creative studios — producing work that resonates locally while holding its own internationally. I'm particularly drawn to projects that bridge tradition and modernity, and that make design accessible beyond the major cities.

Outside of design, I'm an avid photographer, a coffee enthusiast, and a student of Javanese visual culture. I believe the best ideas come from curiosity, not briefs.