Batikanca — Social Campaign

Overview

Batikanca is a social awareness campaign celebrating batik as a living art form.

Problem

Batik perceived as old-fashioned by younger Indonesians.

Approach

Positioned batik as a canvas for modern expression.

Solution

• Bold identity with macro batik photography
• 12 process reels + 12 reveal reels
• Documentary video
• Limited edition zine
• Gallery exhibition

Results

2.5M Instagram impressions. 3,000+ attendees.